Qwik Video on Demand in IndiaThere was a time when almost every Indian household would gather around a bright luminous display of light – the TV and watch programs showed in only two colors i.e. black & white.

One would befuddle one button over the other until we got to watch our beloved Doordharshan channel. Well, that was another era when number of offerings were less but never-the-less grabbed the entire nation’s attention. Shows like Buniyaad, Hum Log and epics like Mahabharata and Ramayana dominated our watching time.

Times have changed since we know it, and with rapid globalization over the last decade, there has been a domitable rise in newer Indian viewership who wouldn’t settle for less. From CNN, Star TV, Zee TV all these are part of a huge market that was home to the one of the most number of viewers in the world.

A popular YouTube satirical channel TVF said about media, “Television was more of limited meals back in those days, but today it has become a buffet of all sorts “

As of 2012, there were over 823 channels of which 184 are pay channels. Today, the numbers have grown higher and will grow further. As newer channels started seeping in, the viewer is obsessed with the relatively new gadget in the form of remote. This too is becoming obsolete, as viewership began changing to video-on-demand online and offline.

The Indian consumer’s new found Love – Video on Demand (VOD)

Let’s be honest, time is precious and we want to watch what we want to watch. Gone are the days when we had to bear the commercials before returning to the show. Now everything is on the platter, you like it? Serve yourself!

As newer technology is being integrated with different types of subscriptions, there is a need for a unique offering in the market that reaches everyone everywhere in this vast country.

Consumers in India always emphasize on the bang-for-buck factor and having it quick and easy. The majority of the Indian population who wants to watch video on demand has to bear the vagaries of internet bandwidth for a smooth transmission. Also, over 100 million Indian households are still connected to cable. Cable penetration and disturbance free supply is one of the best platforms to integrate video on demand service.

From the global periscope

According to popular research website, statista.com, the global revenue from the world in terms of subscribing to video on demand is at $19 Billion (2014) and is pegged to grow to $34.4 Billion (by 2018). Netflix, a leading VOD player is expanding rapidly in Europe and Hulu is consolidating its position in the American market.

Part of this global change is customers today want a variety of content that are beyond borders. Secondly, most developed nations particularly the US and Europe have consumers who dedicate their time specifically to view TV. Video on Demand (VOD) has been quite popular over internet for such countries, but the needs and aspiration of Indians has always been similar to the rest of the world, which is to enjoy such services at the same level and Qwik Entertainment is happy to be a part of it.

A Genie at your beck and call

Qwik Entertainment’s unique advantage of no setup cost, a huge range of content makes it one of the most promising video on demand delivery models of the visual content today.

With over 5000 hours of rich video on demand content spanning different language and providing you HD streaming content with no buffering and pixilation, Qwik has it all. Not only that, it’s up to you as to what you want to watch, when you want to watch. Entertainment has just risen to another level.